UX Design Studio focused on Research, Strategy & Digital Experiences

Pixel & People is a UX design studio that helps brands and products build meaningful digital experiences through research, strategy, and design.

We work with startups, founders, and growing businesses to design websites and digital products that are clear, usable, and built for real people.

Our work goes beyond visuals.
We focus on understanding users, defining problems, and designing experiences that support business growth.

Hi, I’m Aditi — the designer and strategist behind Pixel & People.

I started Pixel & People with my friends, Yashika & Sukhmani, to create a space where design decisions are made thoughtfully, not rushed.
Over the years, I’ve worked across UX research, UI/UX design, branding, and digital strategy, helping teams bring clarity to ideas that often feel complex or undefined.

I work closely with clients, not as a vendor, but as a design partner.
That means asking the right questions, understanding your vision, and shaping experiences that feel intentional and grounded.

Every project begins with understanding:

  • Why your product or brand exists

  • Who it is for

  • What problem it truly needs to solve

Only then does design begin.

We believe good user experience design starts before screens.

Our process focuses on:

  • UX research and user understanding

  • Experience strategy and planning

  • Clear information architecture

  • Thoughtful UI and visual design

This ensures the final product is not only visually polished, but also easy to use, intuitive, and effective.

Our Approach

You’ll enjoy working with Pixel & People if you are looking for:

A designer who understands users, not just interfaces

Structured thinking and clear process

Research-driven design decisions

Thoughtful strategy before visuals

Design that grows with your product or brand

This is not a one-size-fits-all service.
Each project is shaped around your goals, users, and stage of growth.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

  • Pixel & People is a focused practice led by me.
    For larger projects, I collaborate with trusted developers and specialists as needed.

  • UX research, UX strategy, UI/UX design, websites, brand identity, UX audits, and no-code website builds.

  • No. I work with startups, growing businesses, and established brands—anyone who values thoughtful design.

  • Very. Collaboration and feedback are part of every stage.
    You’re never left guessing what’s happening.

  • Yes. Every project can be tailored based on your needs, timeline, and goals.

Let’s design something great for your brand.

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!