You remember when Jaguar rebranded last year, right? The design world exploded. Everyone had a take — some loved it, some hated it, but one thing was clear: we noticed. It became a case study overnight. And it wasn’t just Jaguar. From Netflix to Airbnb, even NASA — brands evolve, redesign, adapt.

A tiny change in how Amazon displays delivery information — swapping “Arrives by May 5” with “Arrives before Mother’s Day”, might seem trivial at first glance. But in the world of design, this subtle switch reveals a deep understanding of human behavior. This isn’t just good UX, it’s emotional design in action.

The answer lies in the surprising power of packaging. Beyond its traditional roles of protection and communication, packaging plays a vital role in shaping user experience (UX). In physical stores, it’s the first impression, the siren song that lures us towards a product. But in the online world, where purchase decisions are already made, packaging takes on a new mission: customer retention. It elevates the delivery and unboxing process, transforming a mundane task into a (dare I say) delightful memory.

Have you ever fallen down the rabbit hole of YouTube Shorts, mindlessly scrolling through video after video, only to realize hours have somehow vanished? While the engaging nature and intriguing content certainly play a role, there’s a deeper reason for this phenomenon: ease of processing.

The recent (2025) AI-generated Ghibli-style trend swept across social media, captivating audiences with its dreamy visuals and nostalgic charm. Almost overnight, creators, businesses, and individuals rushed to generate and share their own AI-crafted scenes, using them for branding, personal expression, and even professional marketing. But now, as the trend reaches saturation, one critical question emerges — what have we learned from it?