GetPaisa
GetPaisa is a personal loan mobile app redesigned to simplify loan applications, improve trust during KYC, and enable easy repayment tracking. Pixel & People focused on clarity, guided flows, and user confidence across the entire loan journey.
Branding
Website Design
Customised Illustrations
A redesigned personal loan app focused on clarity, trust, and smooth end-to-end loan experience
Client / Industry: Fintech / NBFC
Services: UX Research, UX Strategy, UI/UX Design
Platform: Mobile Application
Duration: 5 weeks
The existing GetPaisa app supported loan applications but lacked clarity and guidance. Users struggled to understand loan terms, KYC requirements, and repayment details due to text-heavy screens and unclear flows. Critical steps like KYC, CIBIL checks, and repayments felt complex and intimidating, leading to confusion and potential drop-offs. From a business perspective, this impacted user trust, completion rates, and overall experience consistency.
The Problem
The goal was to simplify the loan journey, improve user understanding, and build trust at every step—from application and verification to repayment—while maintaining compliance and supporting business requirements.
The Goal
Our Approach
We approached the project with a clarity-first mindset. We began by understanding the NBFC loan process and identifying user pain points across the existing app. The experience was restructured into clear, step-by-step flows, reducing cognitive load at critical stages like loan terms, KYC, and repayments. Content was rewritten in simple language, and complex information was broken into digestible sections. The final UI focused on guided interactions, strong visual hierarchy, and consistent feedback to help users move forward with confidence.
Structured the loan journey into clear stages with progress indicators
Simplified loan terms into grouped sections for easy scanning
Designed a transparent and reassuring KYC flow with clear step previews
Improved readability using short content, icons, and visual hierarchy
Created a dedicated repayment experience for tracking EMIs and payments
Key Design Decision
Outcome
The redesigned GetPaisa app delivers a smoother and more trustworthy loan experience. Users can easily understand loan details, complete verifications confidently, and manage repayments without confusion. The structured flows and simplified content make the app accessible even for first-time loan users, while remaining scalable for future features and services.
What This Project Shows
This project reflects Pixel & People’s strength in simplifying complex financial systems through thoughtful UX strategy, clear content, and human-centered mobile design.